Cushie Tushies is a 100% Australian owned company that was incorporated in February 2008. Our mission is to provide quality eco-friendly products that are as easy-to-use and as effective as the disposable alternatives, for parents and children.
Cushie Tushies began as a small business in 2005 by Michelle Parker. As any expectant mum, Michelle wanted to provide the best for her new baby. After researching all the options available to clothe her baby’s bottom, she decided that Modern Cloth Nappies were ideal. The birth of Shell’s first son in 2005 provided the inspiration for the very first Cushie Tushies nappy:
"I wanted the benefits of cloth with the ease of disposables – I was looking for all-in-one that was absorbent, easy to use, in fun, brightly coloured fabrics. At the time, there weren’t too many options within my limited budget that covered all the bases, so I created my own!"
It was such a fun and effective product that word spread. Pretty soon, Shell was making Cloth Nappies for friends and strangers alike and, with the help of our customers’ feedback, the Cushie Tushies developed into the popular All In One cloth nappy that it is today.
The Cushie Tushies team includes Michelle as Founder and Director who looks after our websites, wholesale accounts, consultant accounts, marketing, product design, production, warehousing, picking and packing orders, customer service and bookkeeping. Helping Michelle is Rebecca who looks after our graphic design & office managment.
We are also proud to have a growing team of Sales Consultants/Mothers who wish to strike a balance between work and family – spending quality time at home with our children whilst nurturing and challenging our professional, creative and business interests. Our Cushie Tushies Sales Consultants are all mothers and former customers who are now spreading their love of cloth all around Australia!
Where are our products made?
Whilst Cushie Tushies is 100% Australian owned and designed, not all of our products are made here. Our main factory is in China – a lovely group of women, many mums themselves, who we are proud to employ and provide excellent employment conditions and remuneration, women who are in turn proud to make our beautiful products for us.
In Australia, we make our premium laundry detergent and foaming wipes wash. It would be nice to be able to make our full range here on home shores, but unfortunately the textiles industry in Australia does not support the manufacture of such high-tech products, nor are fabrics such as bamboo made here anyway.
To keep our carbon footprint as low as possible, we sea ship as much as we can.
To support our local industry and keep as much work in Australia as possible, we employ all our professional services here in Australia: IT, web design, graphic design, social media marketing, printing, accounting and legal.